A rising tide lifts all boats

From architecture to execution, Tidal engineers the digital systems that power world-class commerce, customer experiences, operational agility, and lasting growth.

White lighthouse with a red and white dome on a rocky hill at sunset, with two red chairs nearby.

Our Values

Our Guiding Principles

Curiosity

We ask, explore, and keep learning to stay ahead.

Agility

We adapt quickly and embrace change with confidence.

Reliability

We deliver on our promises; on time, every time.

Effectiveness

We focus on outcomes and client success.

Generosity

We work as one team, lift each other up, and give back.

The spirit of the tide

Eat. Play. Work.

We believe the best teams connect beyond the project. Morning coffees, shared meals, and playful rivalries; like badminton, chess, or video games bring us closer.

Birthdays: Celebrating You

At Tidal, we love celebrating our people; birthdays are no exception.

Monday Morning Huddles

Every week starts with connection, not KPIs. Our Monday Huddles are a chance to share stories, laughs, and life outside work. It’s how we stay human, stay grounded, and stay united.

Innovation & Learning

At Tidal, curiosity fuels excellence. We champion continuous learning, whether it's asking bold questions, exploring new tools, or sharing insights with the team.

The Otters

The Otters are the heart of our culture in motion; bringing energy, joy, and connection to everyday life at Tidal and Umbrella.

Customer Obsessed

At Tidal, success is measured by our customers’ happiness and outcomes. From the first meeting to the final delivery, we aim to exceed expectations, turning clients into long-term partners through care, consistency, and results.

Our Approach

By grounding digital initiatives in well-defined business use cases, we help organizations move forward with confidence, clarity, and a compelling case for change.

Stakeholder Driven Discovery

We engage cross-functional teams to surface challenges, pain points, and aspirations.

Opportunity Mapping

We connect operational inefficiencies and growth levers to potential solutions, prioritizing by impact and feasibility.

Quantifiable Benefits

We define KPIs and model ROI scenarios to demonstrate the tangible value of transformation efforts.

Executive Alignment

We translate technical outcomes into business language to support buy-in and funding decisions.