Pricing is by far the most important lever impacting the profitability of your business. Price customers pay varies based on their demographics and psychographics, purchase timing, and channel used to buy. There are several strategies for how e-commerce businesses should price their products, all of which are based on two types of reasoning, cost and value metrics, and the other is psychological metrics. How to price your product […]
Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2B and B2C businesses, offering comprehensive solutions from ideation to implementation and management.
Headquartered in Toronto, with clients across North America, Tidal is a recognized expert in Headless and Composable technologies.
Tidal is a Shopify Plus partner with a curated ecosystem of technology partners helping merchants build and manage their digital store infrastructure, optimize customer experience, and convert traffic to sales more efficiently.
Tidal’s Services include eCommerce Consulting Services (eCS), eCommerce Development Services (EDS) and eCommerce Managed Services (eMS) and eCommerce Team Augmentation (eTA)
As an SBU of Umbrella Inc., a technology-led consulting firm integrating diverse expertise across five key domains: strategy, finance, operations, marketing, and technology, Tidal can provide end-to-end commerce services.
Tidal is a Shopify Plus Partner Agency
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