News and Announcements

Why mid-market enterprises are choosing composable commerce
In the early wave of digital retail, many mid-market companies leaned into all-in-one e-commerce platforms. Back then, simplicity was a strength—these systems offered convenience, control,

Simplify complex buying: the role of product discovery in B2B commerce
In the era of brick-and-mortar business, product discovery was simple. Buyers relied on printed catalogs and knowledgeable sales representatives. These reps could interpret vague descriptions

Unlocking Value in B2B Commerce with Shopify
B2B commerce’s transformation is well underway, mirroring trends seen in the B2C space over the past decade. Buyers now expect digital-first experiences, seamless transactions, and

Shopify and Zuora Integration: A Game-Changer for eCommerce Development
By Yazmin Pascual Dominguez In the digital era, shifting from in-store to online sales is no longer a trend but a necessity. With eCommerce sales

The Evolution of the B2B Customer Journey: Adapting to Modern Ecommerce Buyers
B2B as B2C In the world of business-to-business (B2B) ecommerce, there’s much to be enthusiastic about. This channel offers a scalable and cost-effective means to

The Future of B2B: How Self-Service is Reshaping Buyer Experiences
B2B as self-service A new era in B2B commerce is upon us, marked by heightened expectations for smooth and enjoyable purchasing experiences. This shift is