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Insights from CTO Vicky Bagwalla: AI Assistants and Cybersecurity in 2024 As a cybersecurity and AI expert, I have had a front-row seat to some
Key Concepts and Strategies 35% of companies plan to update their commerce architecture in 2024 (Snyder, 2024). As technical leaders navigate the complexities of scaling
Key Concepts and Strategies Ecommerce platforms should be tailored to fit your business’s architecture. Learn how Shopify lets you choose the best approach for your
What to Look for when Choosing the Right B2B Platform Choosing the right B2B eCommerce platform is critical for businesses planning to sell goods and
A step-by-step guide for B2B Website Migration Website migration is a complex and multifaceted process that involves transferring a website from its existing hosting environment
Leveraging Exceptional Customer Experience (CX) for Sustainable Business Success Imagine this: a 5% increase in customer retention can boost profits by 25% to 95%, according
Unlock the Power of Optimized eCommerce Site Search for Superior User Engagement and Conversion In the digital age, where user experience can make or break
B2B Lead Generation: Strategies for Building a Strong Pipeline of Potential Business Clients What is B2B lead generation? B2B lead generation, in essence, is the
Unlock Business Growth with Expert Customer Journey Mapping Techniques Introduction Customer journey mapping is an analytical tool that enables businesses to delineate the series of
Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2B and B2C businesses, offering comprehensive solutions from ideation to implementation and management.
Headquartered in Toronto, with clients across North America, Tidal is a trusted Shopify Plus Partner and a recognized expert in Headless and Composable technologies.
As an SBU of Umbrella Inc., a technology-led consulting firm integrating diverse expertise across five key domains: strategy, finance, operations, marketing, and technology, Tidal can provide end-to-end commerce services.
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