Key eCommerce trends to ride to a competitive advantage in an uncertain economy E-commerce is no longer the rising tide for Retail. (Yep, at Tidal,
Composable Commerce? What is that? Shopper expectations are higher than ever before, and with good reason. They have more product choices, retailers, and channels to
E-commerce is growing at a compound annual growth rate (CAGR) of 6.9% and is projected to reach $3.5 trillion by 2025; that’s a lot of zeros! Brands
A functionally superior product on its own without an emotional promise is not a brand. Starbucks, IKEA and Lululemon are more than just good
Price, shipping charges, speed of delivery and ease of returns are the key factors that influence a sale online. To succeed, you need a fulfilment
A fair and comprehensive return policy not only influences where online customers choose to shop but also how much they buy. 60% of customers review
Pricing is by far the most important lever impacting the profitability of your business. Price customers pay varies based on their demographics and psychographics, purchase timing, and channel used to buy. There are several strategies
Tidal is a multi-channel, outcome-focused e-commerce engineering firm that seamlessly manages the digital store infrastructure of merchants so that they focus their effort on growing the business.
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