The Future of B2B: How Self-Service is Reshaping Buyer Experiences
B2B as self-service A new era in B2B commerce is upon us, marked by heightened expectations for smooth and enjoyable purchasing experiences. This shift is largely influenced by millennials, who are progressively taking on decision-making roles within B2B organizations. According to Forrester, it’s anticipated that by 2025, 70% of B2B buyers will be millennials. Having […]
Consumerization on Enterprise Technology
The Top 7 Trends Shaping the Consumerization of Enterprise Technology In the early 2000s, technology underwent a significant transformation, reshaping both consumer and business landscapes. The debut of consumer-friendly devices like the iPhone, coupled with the rise of the “consumerization of IT,” marked a turning point. As individuals began introducing personal technology into the workplace, […]
