Unlocking Value in B2B Commerce with Shopify

B2B commerce’s transformation is well underway, mirroring trends seen in the B2C space over the past decade. Buyers now expect digital-first experiences, seamless transactions, and self-service capabilities. In a recent webinar hosted by Tidal Commerce, industry leaders from Carrier, Shopify, and Tidal shared insights into unlocking value in B2B commerce. Carrier, a global leader in […]