Elevate your wholesale business and deliver exceptional customer experiences with cutting-edge B2B enterprise solutions.
Craft personalized buying experiences
Deliver a unique wholesale experience for each customer with tailored catalogs, individualized storefronts, flexible payment options, and a customizable self-service portal.
Unify your technology
Shopify seamlessly connects with your ERP systems and existing tech stack, enabling you to build custom solutions that fit your business.
Boost efficiency and cut costs
Unlock your potential for long-term growth Gain the power to scale your business, access exclusive tools, and benefit from the lowest transaction fees available with any Shopify plan—all when you upgrade to Shopify Plus.
Selling B2B
Unparalleled Buyer Experience
Deliver top-tier wholesale experiences with advanced B2B capabilities seamlessly integrated into Shopify’s platform.
Meet Every Customer’s Needs
Easily manage companies with multiple buyers and locations while handling purchasing permissions. Deliver a seamless experience with customized pricing, product visibility, quantity rules, and payment terms.
Craft Engaging Storefronts
Tailor content for both B2B and B2C buyers using pre-built themes, customizable Liquid-based designs, or fully flexible headless storefronts with API control.
Empower Customers with Self-Serve Purchasing
Boost sales and profit margins by offering customers a customizable, user-friendly portal to place orders and manage their accounts independently.
Maximize Sales Team Performance
Equip your sales team with the tools to support their assigned clients, place orders, and drive revenue through dedicated staff permissions.
Wholesale Operations
Complete Control Over Your Tech Stack
Seamlessly integrate your existing commerce technology with Shopify, using as much or as little of its platform as needed.
Effortless Integrations
Connect your CMS, OMS, ERP, and more to synchronize content, orders, and inventory with top-tier integrations from partners like Acumatica, Microsoft Dynamics 365, Celigo, and more.
Advanced Features at Your Disposal
Leverage proven B2C capabilities adapted for B2B, including product bundles, promotions, workflow automation, and access to the largest app ecosystem in commerce.
Unlimited Customization and Flexibility
Go beyond headless storefronts with a fully customizable checkout and customer account portal, utilizing custom data with metafields and personalized business logic through Shopify Functions.
B2B Commerce, Engineered for Speed
Launch in Record Time
Get from concept to orders in weeks, not months, with Shopify’s globally scaled, composable platform built for rapid innovation.
A Developer’s Dream
With extensive APIs, a robust CLI, and an intuitive app model, Shopify is the top choice for developers looking for flexibility and ease of deployment.
Unified B2B and B2C Operations
Manage both B2B and B2C from one platform, ensuring brand consistency, operational efficiency, and reduced technical overhead.
Company Profiles
Manage multiple buyers and locations with tailored permission levels, payment terms, tax exemptions, and payment methods for each profile.
Customer-Specific Catalogs
Create a personalized buying experience with curated product catalogs assigned to specific buyers or locations.
Quantity Rules
Set customer-specific product rules, including minimums, maximums, case packs, and increments for streamlined purchasing.
Volume Pricing
Implement quantity-based pricing to encourage larger B2B purchases with ease.
Store Personalization
Deliver a tailored experience by presenting relevant content to the right B2B audience within a single store.
Headless Storefronts
Gain full control over the buyer journey using Shopify APIs and developer tools, integrated with your existing tech stack.
Custom B2B Solutions
Develop the perfect solution for your business with Shopify’s B2B APIs and a wide range of compatible apps.
Optimized Workflows
Upgrade your operations with advanced automation tools, streamlining processes across all your brands and sites for maximum efficiency.
Workflow Automations
Enhance B2B operations with Shopify Flow, enabling automation for company-specific tasks like assigning terms and sending invoices to streamline processes.
Company Account Requests
Leverage Shopify Forms to add an account request form to your store, automatically saving buyer information as a company profile for wholesale purchasing upon approval.
Sales Rep Permissions
Assign sales reps with tailored admin permissions, allowing them to manage only their designated customers and place orders on their behalf.
Checkout to Draft
Simplify quotes and order workflows by allowing customers to submit for review and approval before fulfillment.
B2B Optimized Theme
Launch your wholesale store faster with a ready-to-use theme designed specifically for B2B, featuring pre-built advanced capabilities.
PO Numbers
Easily capture PO numbers during checkout and display them in the admin, customer accounts, and the Orders API for smooth order management.
Self-serve purchasing
Scale your operations with online buyer purchasing and order tracking for hands-off account management.
Quick Bulk Ordering
Make it easy for buyers to order multiple product variants, such as sizes and colors, by displaying them on product pages or through a dedicated order form.
Flexible Payment Options
Simplify transactions with payment terms and the ability to send invoices for payment.
Easy Reordering
Encourage repeat business by allowing buyers to effortlessly reorder previous purchases from their customer account.
Vaulted Credit Cards
Accelerate the checkout process by securely storing customer credit card information for use on draft orders, invoice payments, and at checkout.
PayPal Payments
Enable B2B customers to pay for orders and invoices via PayPal, with automatic payment reconciliation in the admin.
Custom Discounts
Create promotional discounts tailored specifically for your B2B buyers, applied on top of wholesale pricing.
Thinking of migrating away from your current platform?
Talk to us if your current platform and legacy digital infrastructure restrict your growth. We will work with you as trusted advisors to understand your vision, business needs, and pain points. We will recommend the best fit and cost-efficient platform and integrations to scale with you.
Our outcome-oriented team will implement the plan on time and within budget.
