Revolutionize your eCommerce strategy with design thinking: Putting Customers first.
Transform Your eCommerce Approach with Design Thinking: Prioritizing Customer Needs Design thinking is a methodology that focuses on developing innovative solutions to complex problems through an empathetic, human-centerd approach. While it has traditionally been associated with product design, design thinking can be applied to various business contexts, including eCommerce. This article will demystify design thinking, […]
Optimizing your checkout to convert more and reduce Cart abandonment
Optimize the most critical point of your sales funnel with Shopify Scripts and Functions. Your marketing campaign successfully drives traffic to your Shopify Plus store, where you offer competitive deals on your products. As a result, you notice a lot of visitor interest in making a purchase, but when it comes to completing the purchase, […]
Convert Online Returns to Revenue.
Unlock up to 30% Growth Online with Proven Return Management Strategies. Online returns are notoriously difficult to manage. Processing your online returns manually or with the wrong return management platform can create costly return processes that hurt your business. All while disappointing the very shoppers you worked so hard to acquire, which leads to additional […]
Eight Trends to Leverage in 2023 for a Game-Changing Competitive Advantage
Key eCommerce trends to ride to a competitive advantage in an uncertain economy E-commerce is no longer the rising tide for Retail. (Yep, at Tidal, we use a lot of tide analogies). As per Deloitte Economists Danny Bachman and Akrur Barua, a slowing economy will keep retail growth in check; they forecast GDP growth to […]
How composable is your Commerce?
Composable Commerce? What is that? Shopper expectations are higher than ever before, and with good reason. They have more product choices, retailers, and channels to buy from than ever before. It is a great time to be a consumer but a challenging time for retailers. To win, merchants must provide a competitive offering (product), get […]
How to Determine if Your Brand is Ready for Headless Commerce.
E-commerce is growing at a compound annual growth rate (CAGR) of 6.9% and is projected to reach $3.5 trillion by 2025; that’s a lot of zeros! Brands and retailers are looking for ways to keep up, but commercial e-commerce technology for mid-market to enterprise-level businesses has not seen significant changes since the late 1990s. Online shoppers have […]
Post-COVID Shopping Behaviours Report
Online shopping continues to grow during the pandemic, but what will happen to online stores once social distancing and quarantine orders are lifted? Many of the industries booming during the pandemic seem to be directly related to fulfilling pandemic-related needs. eCommerce businesses centred around medicine, groceries, household supplies, and personal care products grew 30% to […]
Planning Your Order Fulfilment Strategy
Price, shipping charges, speed of delivery and ease of returns are the key factors that influence a sale online. To succeed, you need a fulfilment strategy that helps you optimize for these factors and plan for the infrastructure, systems, processes, and team before you build or scale your fulfillment operations. Overall there are three truths […]
Adopting A Returns Strategy
A fair and comprehensive return policy not only influences where online customers choose to shop but also how much they buy. 60% of customers review the return policy before buying from a merchant online 54% are more likely to shop online from a merchant offering free returns or exchanges. 62% would buy again from the […]
Developing Your Pricing Strategy
Pricing is by far the most important lever impacting the profitability of your business. Price customers pay varies based on their demographics and psychographics, purchase timing, and channel used to buy. There are several strategies for how e-commerce businesses should price their products, all of which are based on two types of reasoning, cost and value metrics, and the other is psychological metrics. How to price your product […]
