Accelerator
Carrier accelerates its B2B and D2C global commerce with OneCommerce: Cutting costs by 12x and reducing time to market by 89%.
HIGHLIGHTS
Name
OneCommerce
Services
Architecting and solution design integration
Integrations
SAP
Recharge
Snowflake
Dropship
Background
Carrier Global is a global leader in building and cold chain solutions. Carrier (NYSE: CARR) is a provider of heating, ventilation, and air conditioning systems as well as solutions for refrigeration, fire, and security and building automation technologies. Originally founded in 1915, the Florida-based company, today Carrier has over 50,000 employees and $26 billion in sales with customers in 180 countries on six continents.
With this wide range of business lines across the world and several new launches every year, Carrier wanted to minimize the time, e ort and investment needed to build the eCommerce experiences to monetize the ideas.
Challenge
Historically, it cost ~$2M at Carrier to build a net-new, fully mature B2B or D2C eCommerce experience on Commerce Cloud with a ~9-month delivery timeline. With multiple new launches a year, the cost, e ort and time requirement was exponentially larger. The key challenge, therefore, was to significantly reduce the resource and time required to design, implement and bring the ecommerce experience of a new business to market.
Historical project delivery
9 months
Historical project cost
$2 million
Solution
Afer a comprehensive and collaborative discovery and solutioning process, Carrier gravitated towards the idea of creating its own, composable, digital commerce accelerator with the objective of preventing duplication of e orts and investments across the company’s global business units.
Aptly named, OneCommerce, the accelerator would need to have 80% of all the common functionalities required by Carrier business already prebuilt and integrated for web-based catalogue buying experiences across the various equipment, parts, and light equipment business units across the world.
The accelerator would also need to provide a customizable, frictionless, integrated mobile app commerce experience to support the needs of Carrier personnel and dealer technicians in the field and end users.
The platform and technologies adopted “future-proof” their business through Shopify’s core platform investment(s). Carrier’s commitment to Shopify means it won’t have to keep re-platforming every 3-5 years, but rather Shopify will keep improving and scaling so that Carrier will be incentivized never to have to switch again.
Platform and technology
The selected commerce platform and technology framework would need to be composable to support a multi-currency, multi-language, multi-fulfillment buying journey and agnostic of ERP or other third-party applications of various business units.
Shopify components
Shopify’s composable framework supports a multi-currency, multi-language, multi-ful lment and buying journey across Carrier’s global operations.
Boomi
Boomi integration framework enables OneCommerce to be agnostic to di erent ERP and third-party applications enhancing composability.
Outcomes
OneCommerce, Carrier’s ground-breaking, global b2b ecommerce accelerator enables the deployment of fully mature eCommerce experience in ~30 days.
Historically, it cost ~$2M at Carrier to build a net-new, fully mature eCommerce experience on Commerce Cloud with a ~9-month delivery timeline. With OneCommerce, we can now deliver that same net-new, fully mature eCommerce solution for a $100,000 with a 30-day delivery timeline. This enables Carrier to fully monetize any new business idea with a Frictionless B2B or B2C Commerce experience in a month.
Key results
19x reduction in build cost per site.
Down to $100,000 from over $2 million)
90% reduction in time to market
OneCommerce can achieve a full monetized B2B or B2c site and mobile app experience launch in 30 days from 9 months.
Enhanced Composability
Enables rapid scalability and seamless integration of new features.
Future Proof
Shopify’s continuous improvements and scalability eliminate the need to re-platform every 3-5 years and ensures our long-term alignment to growth
A viable use-case is Carrier’s ability to deploy a Commerce experience within an app that’s connected to a site that installers can use to reduce incorrect diagnostics as well as reducing the time it takes to get the correct parts (will involve AI, imagery, scanning, etc.). Solving for ‘right-parts-right-now’ delivering measurable impact on business processes, driving enhanced customer experience and both the top and bottom line.
“
Testimonial
Doing B2B differently
Many B2B Enterprise business have developed a simplistic template approach that slaps on new colours, logos, copy, branding, etc., but nobody has templatized a central eCommerce accelerator leveraging Shopify components to rapidly deploy Commerce capabilities within ordering portals, public websites, mobile applications or other B2B customer touch points while cutting cost by 19x and time to market by 90%.
Steve Duran
– Associate Director, Global Commerce, GTM, Digital Marketing
