Experience
DreamCrew Streamlines Digital Storefronts and Reduces Operational Complexity
HIGHLIGHTS
Name
DreamCrew
Services
Architecting and solution design
Integrations
Project Management and Roadmapping
Commerce Platform
Shopify Stack (Hydrogen and Oxygen)
Integrations
Contentful
Global-e
Klaviy
Background
DreamCrew Creative is a U.S.-based, globally operating creative studio known for building deep cultural connections through its work with brands like Nocta, Drake Related, Luna Luna, and BWFH. The studio specializes in creating immersive, experiential brand experiences.
Challenge
DreamCrew faced several operational challenges as they aimed to launch multiple direct-to-consumer (D2C) storefronts in collaboration with celebrity-led brands and entertainment IP owners. The limitations included:
- A rigid content management system (CMS) that slowed the launch of new experiences.
- Unique requirements from celebrity brands, such as drop shipping capabilities from other Shopify stores, and interactive site functionalities like video games and scavenger hunts.
- The need for a platform that could quickly launch multiple storefronts for partners like Searchlight Pictures, Nike/Nocta, Luna Luna, and BWFH, while supporting mobile POS for live events.
- Consistent user experiences for international customers, regardless of location.
Solution
To address these challenges, DreamCrew implemented a tailored, flexible technology stack:
- Agile CMS: Adopted a composable content management system, leveraging Contentful to enable rapid updates across multiple storefronts.
- Immersive User Experience: Developed an interactive, multimedia shopping experience using Shopify’s Hydrogen and Remix for the front-end enhancing engagement through gamified and experiential elements.
- Headless Tech Stack: Decoupled the front and back ends using Contentful, Hydrogen, and Oxygen, allowing for flexibility in design and user interaction without affecting core system functionality.
- Dropshipping Enablement: Streamlined the sourcing and selling of unique products from partner brands through Shopify’s ‘Collective’ feature.
- International Expansion: Integrated Shopify Markets and Global-e (depending on the brand) to simplify product listings across languages and currencies, ensuring consistent global operations.
Key results
By adopting a flexible, headless eCommerce approach, DreamCrew minimized time to market for their storefronts, allowing the team to focus on creative execution rather than platform management. The tailored solution delivered measurable business outcomes:
LunaLuna
Optimized and integrated storefront reducing go-to-market time by 80% leveraging hyper-agile rolling deployments.
Drake related
Migrated DR to a bespoke headless platform, implemented strikingly creative design winning on 3 industry awards for creative design and experience.
Nocta
Enabled international selling to boost global brand exposure, resulting in an increase in total sales by 49% YoY and order volume by 41%.
DreamCrew
Operates more efficiently, launching innovative digital experiences with reduced operational overhead while maintaining their creative edge.
“
”
Testimonial
DreamCrew thrives on partnerships, including with Tidal Commerce, to deliver innovative solutions while prioritizing culture and customer experience. The team’s collaborative approach and technical expertise enable them to consistently meet new challenges and maintain their high bar of taking care of the working team and the promised outcomes.
– Ryan Franzmann
