News
2022-06-27

Tidal announces its next ROI webinar – Transforming the contact center into a loyalty engine and a source of revenue

  Research shows that 72% of customers will pay more for a great service experience, and 76% will stick with a brand if they feel app... Read More

Tidal announces its next ROI webinar – Transforming the contact center into a loyalty engine and a source of revenue

 

Research shows that 72% of customers will pay more for a great service experience, and 76% will stick with a brand if they feel appreciated.

Depending on the category, new customer acquisition can cost 5x more than retaining existing customers. Companies that excel at customer experience can grow revenues by 4% to 8% above their market.

Yet, most brands focus more on acquiring new customers for growth. However, increasing competition and advertising costs require greater marketing investment while providing diminishing returns.

“If you are thinking ROI look no further; increasing customer retention rates by just 5% can increase profits by between 25% and 95%. Companies must start thinking more creatively about what yields the biggest return on investment – driving loyalty,” says Dennis Gorya, Founding Partner and CCO at Tidal.

“Customers are more likely to remember the bad over the good. Scientists and experts believe that this is due to our survival instinct. Humans and animals are hardwired to remember bad experiences more vividly and strive to avoid them in the future. This is why 91% of dissatisfied customers will not be willing to do business with you again, and 42% say they will not return to a brand after two bad customer experiences,” says Aziz Memon, Partner & CMO at Tidal Commerce.

Providing Customers Service using traditional customer services platforms requires significant investment and could be costing your customers, but it does not have to be a cost. Not only can customer service become a consistent source of revenue, but it can also impact the bottom line by driving costs down. New technology platforms help B2C brands transform their customer service to be human-centred.

Driving Growth from the Contact Center
Join Tidal, Gladly, and Shopify on June 28 at 1 pm (EST) for this webinar to learn why traditional customer service platforms are costing you customers and how to deliver customer service that drives loyalty, and maximizes lifetime value and turns customers into advocates.

About Tidal Commerce:

Tidal Commerce Inc. is an e-commerce engineering firm helping enterprise clients elevate customer experience, scale their e-commerce operations, and grow revenue. Tidal offers a full suite of services starting with customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting. Tidal commerce was founded in 2019 and is part of Umbrella Inc., a business outcomes company.

For further information: Aziz Memon. +1(416) 4576776. aziz@tidalcommerce.ca

Related Links: http://www.tidalcommerce.ca/news

News
2022-05-10

Tidal announces its next ROI webinar – Helping merchants unlock the next level of Store growth with Headless Commerce

  The pandemic acted as a catalyst to e-commerce sales, providing solid tailwinds for the past two years. As a result, most e-commerc... Read More

Tidal announces its next ROI webinar – Helping merchants unlock the next level of Store growth with Headless Commerce

 

The pandemic acted as a catalyst to e-commerce sales, providing solid tailwinds for the past two years. As a result, most e-commerce merchants enjoyed unprecedented growth relative to pre-covid years.

While the US National Retail Federation forecasts solid retail and digital growth will continue in 2022*, competition, emerging technology, and evolving consumer expectations have made it increasingly challenging for brands to attract, convert, and retain online shoppers.

“Today, DTC brands using legacy e-commerce technology find it almost impossible to dominate using performance marketing alone. Fortunately, Headless Commerce enables brands to scale despite the headwinds facing e-commerce merchants,” says Dennis Gorya, Partner at Tidal Commerce.

So where does headless fit in? “Headless commerce” generally refers to any type of e-commerce technology setup (like a website) where the technology used to power the visual presentation layer (the part of an online store the shopper sees) differs from that of the backend e-commerce platform. This separation allows brands to craft highly customized, seamless customer experiences.

“Headless commerce has been around for several years, yet about 98% of all online stores are still using older technology; this legacy stack couples the front- and back end, limiting the shopper experience. Brands that move to headless could exceed the limits of modern e-commerce with a flexible frontend and enjoy an early mover advantage over their competition,” says Aziz Memon, Partner at Tidal Commerce.

“While headless has dominated conversations in the e-commerce community, a singular, agreed-on definition of this polarizing topic still seems elusive. Instead of focusing solely on the buzzword, merchants should consider how a flexible frontend that addresses pain points related to visual merchandising, content management, site speed and performance can help their business reach new heights,” added Nick Raushenbush, Co-founder of Shogun.

Unlocking the next level of store growth with Headless Commerce
Join us on May 19 at 1 pm (EST) to explore the most common challenges modern merchants are facing, how ‘going headless’ is helping forward-thinking brands scale, and the ROI you can realize by trading your traditional presentation layer for a flexible frontend.

The next webinar in the ROI series will focus on the benefits of improving customer service levels and how to do this without breaking the bank.

About Tidal Commerce:

Tidal Commerce Inc. is an e-commerce engineering firm helping enterprise clients elevate customer experience, scale their e-commerce operations, and grow revenue. Tidal offers a full suite of services starting with customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting. Tidal commerce was founded in 2019 and is part of Umbrella Inc., a business outcomes company.

For further information: Aziz Memon. +1(416) 4576776. aziz@tidalcommerce.ca

Related Links: http://www.tidalcommerce.ca/news

News
2022-04-01

Tidal Commerce launches The ROI Webinar series to help merchants get the most out of their eCommerce operations

  Ecommerce merchants are facing stronger headwinds putting margins under significant pressure. There are multiple fo... Read More

Tidal Commerce launches The ROI Webinar series to help merchants get the most out of their eCommerce operations

 

Ecommerce merchants are facing stronger headwinds putting margins under significant pressure.

There are multiple forces at play:
1. First, competition has gotten more intense, giving online shoppers more choices of substitutes from an ever-growing number of retailers and channels.
2. Second, privacy concerns, regulatory laws, and loss of third-party cookies make it challenging to track and understand buyer behaviour despite shoppers seeking more personalization.
3. Third, digital advertising performance has declined by over 50%, making it more expensive to attract traffic. To make matters worse average conversion rates are now at a new low of 2.17% (Statistica).

“It is a perfect storm for online sellers– acquisition, conversion, and retention are getting harder. While merchants can’t control the environment, there are proven solutions that can help improve conversion rate, increase the transaction value, reduce returns, and retain customers. The ROI Webinar series will bring proven growth strategies and solutions for commerce,” says Dennis Gorya, Founding Partner and Chief Commercial Officer at Tidal Commerce

Whether it is improving conversion rates by personalizing customer experience via homepage segmentation, advanced search feature, ai based product recommendations, back-in-stock notification, pre-order applications, Q&A, customer reviews, real-time shipping rates, live chat and easy return management and exchange solutions.
Or increasing transaction values with cart upsell and cross-sell and recovering abandoned carts with discounts and promotions, or improving retention with customer service and loyalty rewards.

“There are practical solutions and integrations to help merchants grow revenue and improve profit margins without breaking the bank. Every webinar in the ROI series will focus on one solution presented by an expert in their field,” says Aziz Memon, Partner and chief strategy and marketing officer at Tidal Commerce.

The ROI Webinar Schedule:
1) The first ROI webinar in the series focuses on SMS marketing and how SMS can become one of your top three revenue channels.
Drive your online revenue with SMS Live webinar on Wednesday, April 6, 2022, @ 1 PM (EST). You can register for the webinar at https://tidalcommerce.ca/roi-webinars-sms/

2) The second webinar in the ROI series will demonstrate how Headless Frontend technology can enhance customer experience, support personalization and increase page load speeds resulting in higher conversion rates.

About Tidal Commerce:

Tidal Commerce Inc. is an e-commerce engineering firm helping enterprise clients elevate customer experience, scale their e-commerce operations, and grow revenue. Tidal offers a full suite of services starting with customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting. Tidal commerce was founded in 2019 and is part of Umbrella Inc., a business outcomes company.

For further information: Aziz Memon. +1(416) 4576776. aziz@tidalcommerce.ca

Related Links: http://www.tidalcommerce.ca/news

News
2022-01-21

Tidal makes it to the Top 100 Companies to Watch for in Tech!

  Tidal Commerce has been listed as the Top 100 Technology companies to watch for in 2022 by FoundersBeta!  So proud ... Read More

Tidal makes it to the Top 100 Companies to Watch for in Tech!

 

Tidal Commerce has been listed as the Top 100 Technology companies to watch for in 2022 by FoundersBeta! 

So proud that Tidal, our Covid era baby, is making waves. A big shoutout to the Tidal team, our technology partners and clients for making it happen.

You can read all about it here – https://www.foundersbeta.com/tech-companies/top-100-tech-companies-2022/#64

News
2021-12-13

Tidal Commerce partners with Shogun, the leading Headless Commerce platfrom

  A Headless commerce conversation usually starts with, "Wait, what's Headless?" Simply put, Headless technology enables the separati... Read More

Tidal Commerce partners with Shogun, the leading Headless Commerce platfrom

 

A Headless commerce conversation usually starts with, “Wait, what’s Headless?” Simply put, Headless technology enables the separation of the front and back end of an e-commerce application providing website developers with the flexibility to craft a highly customized and seamless customer experience on a digital screen or device.

Headless technology can quickly and easily transform any connected digital screen into a sales channel. Pages load noticeably faster than traditional technology platforms, resulting in better conversion and retention rates. For medium to large e-commerce businesses, the payback of implementing Headless is significant; the solution pays for itself in months.

Blazing site speeds and beautifully crafted designs mean remarkably improved browsing and a seamless shopping experience for shoppers.

“Shogun is one of the world’s leading Headless platforms, and a leader in eCommerce experience, powering storefronts for more than 20,000 brands globally. Our partnership with Shogun demonstrates our commitment to bring the bleeding edge technology solutions to our clients,” says Dennis Gorya, Partner, Head of Business Development and Partnerships.

“We are seeing unprecedented interest in headless commerce from brands and retailers who are looking to provide an exceptional shopping experience for their customers. We are thrilled to be working with innovative agencies like Tidal Commerce who are helping to deliver on this promise by building solutions for their clients with Shogun Frontend,” says Finbarr Taylor, Co-founder and CEO of Shogun.

“All things being equal, winning against competitors comes down to customer experience. Shogun Frontend provides e-commerce businesses with a competitive advantage over those on a traditional e-commerce stack because of significantly faster load times, and the ability to create memorable storefronts that customers love and return to. The ROI of implementing Headless can be considerable.” says Aziz Memon, Partner, Head of Strategy & Marketing at Tidal.

“We are already working with Shogun and Shopify Plus on two enterprise-level projects, both in Canada and in the United States. We expect the combined benefits of Shogun and Headless to be greater than the sum of its parts,” adds Vicky Bagwalla, Partner & Chief Technology Officer at Tidal.

“We at Desert Steel are working with Shogun and Tidal Commerce to implement a headless commerce solution to craft a memorable online experience for our customers.

Our products are handcrafted creative outdoor and indoor ornaments; they are works of art inspired by nature, so we cannot provide a cookie-cutter experience. Shogun’s Headless technology will enable our customers to see the beauty of our products with tastefully laid out interfaces that they can interact with at blazing speeds” says, Jason McClintock, General Manager, Desert Steel.

About Tidal Commerce:

Tidal Commerce Inc. is a multi-channel e-commerce engineering firm helping enterprise clients elevate customer experience, scale their e-commerce operations, and grow revenue. Tidal offers a full suite of services starting with customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting. Tidal commerce was founded in 2019 and is part of Umbrella Inc., a business outcomes company.

For further information: Aziz Memon. +1(416) 4576776. aziz@tidalcommerce.ca

Related Links: http://www.tidalcommerce.ca/news

News
2021-11-25

Tidal Commerce is now a certified Shopify Plus Partner    

Tidal Commerce Inc. is thrilled to announce its induction into the Shopify Plus Partner program. “This is a huge achievement for Tidal because S... Read More

Tidal Commerce is now a certified Shopify Plus Partner    

Tidal Commerce Inc. is thrilled to announce its induction into the Shopify Plus Partner program.

“This is a huge achievement for Tidal because Shopify Plus Partners are an elite group of service providers that are curated for their technical expertise. As a young e-commerce agency, we are just over the moon to become a certified Shopify Plus Partner,” says Dennis Gorya, Partner & Head of Business Development & Partnerships.

Founded by Dennis Gorya, Tidal Commerce is run by a quartet of partners with a diverse range of experiences enabling it to provide clients with end-to-end e-commerce solutions.

Tidal’s suite of solutions includes customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting.

“The Shopify Plus program is designed to meet the advanced requirements of the

world’s fastest-growing brands,” said Mark Bergen, VP Revenue, Shopify. “We’re happy to welcome Tidal Commerce to the program, bringing their insight and experience to the Plus merchant Community.”    

Shopify Plus is the premier enterprise e-commerce platform that enables businesses to grow, adapt and evolve. Shopify Plus provides enterprise-level merchants with unmatched scalability and seamless integrations and marketing automation with its ecosystem of certified applications.

“We are committed to bringing the best technologies that are on the bleeding edge to keep our clients always ahead of their competition. Outcomes are what we care about,” says Vicky Bagwalla, Partner and Chief Technology Officer at Tidal.

“At Tidal, we are always simplifying, optimizing, and streamlining our operations for the benefit of our clients. Our exclusive focus on the Shopify Plus platform is an example of that. What is good for our clients is good for us,” says David Frankland, Tidal’s Chief Operating Officer.

“Contrary to popular belief, e-commerce is difficult; there is tremendous competition in the space. This is why we focus on enhancing customer experience and minimizing friction, so site visitors can easily and quickly find what they are looking for and come back for more later. In addition, migrating clients from their legacy platforms to Shopify Plus enables us to delight the shopper and improve ROI,” says Aziz Memon, Partner, Head of Customer Experience and CMO of Tidal.

About Tidal Commerce:

Tidal Commerce Inc. is an e-commerce engineering firm helping enterprise clients elevate customer experience, scale their e-commerce operations, and grow revenue. Tidal offers a full suite of services starting with customer experience research, data analytics, competitive intelligence, e-commerce strategy, e-commerce managed services, e-commerce migration services, and e-commerce consulting. Tidal commerce was founded in 2019 and is part of Umbrella Inc., a business outcomes company.

For further information: Aziz Memon. +1(416) 4576776. aziz@tidalcommerce.ca

Related Links: http://www.tidalcommerce.ca/news