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Case Studies

OVO

October’s Very Own (OVO) is an exclusive, hip-hop-inspired global streetwear brand.

Better World Fragrance House

Drake’s deeply personal relationship with scent is the essence of Better World Fragrance House (BWFH).

Mastermind Toys

With 68 stores, Mastermind Toys is Canada’s largest retailer of toys and children’s books.

Work with the tide.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2B and B2C businesses, offering comprehensive solutions from ideation to implementation and management.

Headquartered in Toronto, with clients across North America, Tidal is a  Shopify Plus Partner and a recognized expert in Headless and Composable technologies.

As an SBU of Umbrella Inc., a technology-led consulting firm integrating diverse expertise across five key domains: strategy, finance, operations, marketing, and technology, Tidal can provide end-to-end commerce services.

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