Navigating Uncertainty In 2023.
A comprehensive eCommerce Playbook with actionable strategies and tips to grow revenue, reduce costs and delight customers in an uncertain economy.
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Brought to you by Tidal and Shopify with contributions from leading experts in eCommerce.
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Why You Need This Playbook
Inflation in 2022 and a recession in 2023 topped with a "minor" banking crisis. As a result, the economy is even more uncertain.
Multiple forces are at play. Shoppers and eCommerce merchants alike are feeling the strain.
- Decline in discretionary income due higher prices and interest rates
- Persistent supply chain challenges
- More intense competition
- New privacy regulations have made it harder to track buyer behaviour
- Decline in the performance of digital advertising
- Steady drop in average conversion rates
- Low consumer sentiment