Navigating Uncertainty In 2023.
A comprehensive eCommerce Playbook with actionable strategies and tips to grow revenue, reduce costs and delight customers in an uncertain economy.
Brought to you by Tidal and Shopify with contributions from leading experts in eCommerce.
Contributing Partners
Why You Need This Playbook
Inflation in 2022 and a recession in 2023 topped with a "minor" banking crisis. As a result, the economy is even more uncertain.
Multiple forces are at play. Shoppers and eCommerce merchants alike are feeling the strain.
- Decline in discretionary income due higher prices and interest rates
- Persistent supply chain challenges
- More intense competition
- New privacy regulations have made it harder to track buyer behaviour
- Decline in the performance of digital advertising
- Steady drop in average conversion rates
- Low consumer sentiment
