Most brands assume the fastest way to grow is by acquiring new customers. But with competition and digital advertising costs rising rapidly, throwing money at new user acquisition swiftly causes diminishing returns.
This new era of e-commerce means that companies need to start thinking more creatively about what yields the biggest return on investment – driving loyalty.
Research shows that 72% of customers will pay more for a great service experience and 76% will stick with a brand when they feel appreciated.
On the flip side, however, 42% say that they will not return to a brand after two bad customer experiences.
We hope you find this webinar useful.
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